Built to Sell: Creating a Business That Can Thrive Without by John Warrillow,Bo Burlingham

By John Warrillow,Bo Burlingham

in accordance with John Warrillow, the number 1 mistake marketers make is to construct a company that is based too seriously on them. hence, whilst the time involves promote, dealers usually are not convinced that the company-even if it really is profitable-can stand by itself. to demonstrate this, Warrillow introduces us to a fictional small enterprise proprietor named Alex who's suffering to promote his ads supplier. Alex turns to Ted, an entrepreneur and outdated family members buddy, who encourages Alex to pursue 3 standards to make his company sellable: * Teachable: specialize in services and products that you should educate staff to carry. * invaluable: keep away from fee wars via specialising in doing something greater than an individual else. * Repeatable: generate ordinary profit via engineering items that buyers need to repurchase often.

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