Branding Television (Comedia) by Catherine Johnson

By Catherine Johnson

Branding Television examines why and the way the united kingdom and US tv industries have became in the direction of branding as a method according to the increase of satellite tv for pc, cable and electronic tv, and new media, resembling the web and cellular phone.

This is the 1st publication to supply a sustained serious research of this new cultural improvement. Branding tv examines the commercial, regulatory and technological alterations because the Eighties within the united kingdom and the united states that experience ended in the adoption of branding as broadcasters have tried to regulate the behaviour of audience and the values linked to their channels, prone and programmes in a global of elevated selection and interactivity. Wide-ranging case experiences drawn from advertisement, public carrier, community and cable/satellite tv (from NBC and HBO to MTV, and from BBC and Channel four to UKTV and Sky) examine the position of promoting and layout in branding channels and firms, and the advance of programmes as brands.

Exploring either winning and debatable makes use of of branding, this ebook asks what difficulties there are in growing tv manufacturers and no matter if branding helps or undermines advertisement and public provider broadcasting.

Branding Television extends and complicates our figuring out of the adjustments to tv during the last 30 years and of the function of branding in modern Western tradition. it will likely be of specific curiosity to scholars and researchers in tv reports, but in addition in artistic industries and media and cultural reviews extra generally.

Show description

Read Online or Download Branding Television (Comedia) PDF

Best film & video art books

Out of Time: Desire in Atemporal Cinema

In Out of Time, Todd McGowan takes as his place to begin the emergence of a temporal aesthetic in cinema that arose based on the electronic period. Linking advancements in cinema to present debates inside of philosophy, McGowan claims that motion pictures that adjust the viewer’s relation to time represent a brand new cinematic mode: atemporal cinema.

Walt before Mickey: Disney's Early Years, 1919-1928

For ten years ahead of the production of Mickey Mouse, Walt Disney struggled with, failed at, and finally mastered the paintings and enterprise of animation. such a lot biographies of his profession commence in 1928, while Steamboat Willie was once published. That first Disney Studio comic strip with synchronized sound made its major character--Mickey Mouse-an icon for generations.

Directing: Film Techniques and Aesthetics

This finished handbook has encouraged tens of hundreds of thousands of readers around the world to achieve their creative imaginative and prescient and bring well-constructed movies. choked with sensible recommendation on each degree of creation, this is often the booklet you'll go back to all through your profession. ?Directing covers the tools, applied sciences, concept procedures, and judgments director needs to use through the attention-grabbing technique of creating a movie.

The Age of New Waves: Art Cinema and the Staging of Globalization

The Age of latest Waves examines the origins of the idea that of the "new wave" in Fifties France and the proliferation of recent waves in global cinema over the last 3 many years. The ebook means that early life, towns, and the development of an international marketplace were the catalysts for the cinematic new waves of the prior part century.

Additional info for Branding Television (Comedia)

Example text

Download PDF sample

Rated 4.58 of 5 – based on 17 votes