Brand Identity Factors: Developing a Successful Islamic by Vedad Alihodzic

By Vedad Alihodzic

Master's Thesis from the 12 months 2012 within the topic enterprise economics - advertising, company communique, CRM, industry examine, Social Media, grade: contrast (D3), Edinburgh Napier collage, language: English, summary: the marketplace for Islam-compliant items is getting hugely very important, end result of the excessive influence of spiritual legal responsibility on Muslim buyer behaviour. No examine is performed at the query on tips on how to create model id from a Muslim viewpoint as a way to allure Muslim shoppers. for that reason, this study goals to discover a suite of name identification components which are used to create manufacturers that are perceived as Islamic.

Based on appropriate literature, 8 elements have been discovered to be correct. This set of name id elements is validated via a combined learn strategy. Interviews with specialists on Islamic branding support to appreciate those model identification elements from a professional viewpoint, while a survey verifies model id components from
a purchaser perspective.

Findings convey that the tangible issue “Halal certificates” is crucial issue to understand a model as Islamic. also, model emblem and model identify effect shoppers’ perceptions. Intangible elements, equivalent to model values, model starting place and model dating, also are came across to be vital. Findings additionally convey that
testimonials and model slogan usually are not hugely important.

Based on those findings, the Muslim model id version has been constructed which might be used to stability model id elements so that it will create a winning model. it may be instructed to model managers, consultancies and advertisements firms to make sure that the emblem is precisely following Islamic criteria and regulations
in order to be effectively perceived as Islamic.

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Brand Identity Factors: Developing a Successful Islamic Brand

Master's Thesis from the 12 months 2012 within the topic company economics - advertising, company conversation, CRM, industry learn, Social Media, grade: contrast (D3), Edinburgh Napier college, language: English, summary: the marketplace for Islam-compliant items is getting hugely very important, end result of the excessive effect of non secular legal responsibility on Muslim shopper behaviour.

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