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An Affluent Society?: Britain's Post-War 'Golden Age' by Lawrence Black,Hugh Pemberton

By Lawrence Black,Hugh Pemberton

in the course of an election speech in 1957 the best Minister, Harold Macmillan, famously remarked that 'most of our humans have by no means had it so good'. even if taken out of context, this word quickly got here to epitomize the feel of elevated affluence and social development that used to be wide-spread in Britain throughout the Nineteen Fifties and Sixties. but, regardless of the popularity that Britain had moved clear of an period of rationing and shortage, to a brand new age of selection and lots, there has been at the same time a parallel feeling that the state used to be in decline and being economically outstripped via its overseas rivals. when the learn of Britain's postwar heritage is a well-trodden direction, and the ambiguity of absolute progress as opposed to relative decline a lot debated, it's the following approached in a clean and lucrative approach. instead of highlighting fiscal and business 'decline', this quantity emphasizes the great influence of emerging affluence and consumerism on British society. It explores a variety of expressions of affluence: new shopper items; moving social and cultural values; adjustments in well known expectancies of coverage; transferring renowned political behaviour; altering attitudes of politicians in the direction of the voters; and the illustration of affluence in pop culture and ads. via concentrating on the frequent cultural results of accelerating degrees of consumerism, emphasizing progress over decline and spotting the emerging criteria of residing loved by means of so much Britons, a brand new and exciting window is opened at the complexities of this 'golden age'. Contrasting growing to be client expectancies and calls for opposed to the anxieties of politicians and economists, this publication bargains all scholars of the interval a brand new standpoint from which to view post-imperial Britain and to question many traditional old assumptions.

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